“Value investing is buying stocks as if you were buying the business itself. Value investors emphasize the intrinsic value of assets and current and future profits and pay a price equal to or less than that value. ” - Peter Sander and Janet Haley

Investing Philosophy
     
      There are many approaches to investing money. I practice Value investing, as patterned on the investment philosophy developed over the last eighty years by Benjamin Graham and Warren Buffett. Value investing is easy to understand. It also is the best way to obtain long-term compounding of capital with minimal risk.
      I seek companies that have an enduring market advantage, sound balance sheets, good management and whose business is expanding. If the information indicates the company is a superior business, the next step is to determine the price I will pay. I will only buy it if it’s under-priced to its business value. My investment horizon is long term. My goal is to obtain an average annual return of 15%.
      As an Independent Investment Advisor I do not endorse or represent any products and will manage your portfolio without bias. I also do not have custody of your account, a third party broker, Fidelity Investments, will hold your assets and makes market transactions for me. Your account information will be available to you online at anytime. I do not have any financial connection with Fidelity Investments.

I speak the truth not so much as I would,
but as much as I dare,
and I dare a little more as I grow older.

- Michel de Montaigne

Reference

Value Investing Definition (Intelligent Investor)
Independent Investment Advisor

Benjamin Graham related:
Benjamin Graham Biography (Wikipedia)
The Father of Investing (on Street Authority)

Warren Buffet related:
Warren Buffett Biography (on About.com)
Warren Buffett: How He Does It (on Investopedia)